– FLUX –
– About Project –
A specialist group of consultants focussed on breaking new ground in sustainability of the built environment, needed to define and portray a clear identity to the industry and clients.
The result is a flexible identity that follows the organisation’s innovative and unorthadox approach. One that goes back to basics, stripping away all that is unneccesary, and championing the anti-engineering approach to everything they do.
A complete graphic system, the flux identity strikes through the greenwashing clichés and clutter that crowd the sustainable category, creating an immediate presence that can’t be ignored.