Identity for online jeans store Denim Pavilion.
It offers only quality original jeans from USA and Japan. There are presented labels such as Pure Blue Japan, Jean Shop, 3Sixteen, Tellasson, Eternal. The task was to create logotype stylizied to old labels. Identity is also based on typography and careful selection of materials.
Wood — mixed
Paper — Couverture N Black 300 g (Meerssen & Palm)
Textile — jeans, cotton
Design — Pavel Emelyanov
Photography and Set design — Pavel Emelyanov
Manager — Denis Glushenko