LYNX EXCITE ANGELS WILL FALL CAMPAIGN

LYNX EXCITE CAMPAIGN – miss led

Objective:
To raise the profile of 2011 campaign and reach out to new audiences
Outcomes:
Create a viral, (short film) that promotes the studio activity supporting artwork relating to campaign theme
Artwork transferred onto T-shirts and prints avai

lable through a competition giveaway

Final works exhibited in closing party where competition winners can see the artists live painting


The project includes:

  •     Tee Shirt Design and production for campaign competition giveaway
  •     Giclee printed artwork also for competition giveaway
  •     Large-scale canvas: 2 x 1.5mtrs
  •     Short film documenting day 1, working o
    n canvas: Art Direction Stitch That TV & Miss Led
  •     Photographic journal – ongoing

Art Directed and Produced:  Miss Led

DAY ONE – IN THE STUDIO

On the first day I decided on dark navy outlines, under pressure, against the clock and observed by a small team it was a tense day.  The outlines were far too harsh.  We had to wrap up the day and I had to be happy with the results as it was too late to make any changes especially the lines!

DAY TWO – RENDERING AND DETAILING

  • Using a small natural sponge for the cloud effect.  dotting dark navy watered down acrylic and then waiting for the paint to stain a little then dragging with the damp sponge in downward and circular movement.  This was an experiment, but it worked really well.  One of my favourite parts of the painting.
    T SHIRT DESIGN – LEARNING HOW TO USE HALFTONES

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