Environmental Graphics, Brand Environment
About Project by Bruce Mau Design
General Electric (GE)
Is a global infrastructure, finance and media company serving customers in more than 100 countries with nearly 300,000 employees, taking on today’s toughest challenges. From everyday light bulbs to fuel cell technology, to cleaner, more efficient jet engines, GE has continually shaped our world with groundbreaking innovations for over 130 years. GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works.
BMD is collaborating with GE to bring the GE Works brand platform to life in GE’s corporate, research and manufacturing facilities. Focusing on high-impact opportunities, we are developing environmental expressions of the brand that are integrated with the existing architectures and functions of each facility, connecting employees and visitors with the core of the four pillars.
We have created a system that is flexible in scale, budget and content., featuring 3D crops of the famous GE monogram, large-scale wall graphics, sculptural elements, digital displays and pillar messaging.
Starting with the GE’s global corporate headquarters in Fairfield, CT, we have been engaged in designing and implementing at flagship sites across the US and around the world, and continue to work with GE on additional locations.