–– DESCRIPTION ––
An identity system for the Victorian College of the Arts (VCA). The identity needed to frame the artistic culture of the faculty and allow the personalities of the four sub schools – arts, performing arts, music and film and television – to shine through.
VCA was symbolised by a pyramid where four platforms, representing the four schools, converge to create a whole. Often chaotic, the identity reflects the ground up, energetic and creative ethos of the VCA. A collaboration with Axel Peemoeller.